It’s sales, Jim, but not as we know it.

An email from a customer recently got me thinking about what people perceive as sales tasks.

The customer in this case had downloaded my tech startup sim game (if you haven’t played it yet, you should). The most recent update made sales much more difficult and he wasn’t happy about seeing his conversion rate plummet since he has no salespeople employed.

Arguing that instead of employing salespeople, a startup can rely on review sites, social media, friend recommendations, etc. revealed his confusion over what a sales task is.

It’s an obvious thing to say but: a sales task is any task that convinces someone to buy your product or service.

Strangely, in the startup world marketing doesn’t seem to get the same flak that sales gets. Perhaps we see marketing as being part of modern technology with things like Twitter/Instagram/etc but we still consider sales to be about harassing people to spend money.

Whether it’s spreading the word on Twitter or getting in touch with journalists: these are all sales tasks. They’re also marketing tasks. The two go hand in hand.

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